Business News Commentary

The Great Decoupling: How AI Broke the Web's Oldest Deal and What It Means for You

Business Success Solutions

Published on: 01/11/2025

You’ve likely felt it already. You type a question into Google, and instead of the familiar list of ten blue links, a new box appears at the top—an AI-generated summary that answers your query directly. This feature, known as AI Overview, represents a fundamental change in how we access information online. The old rules of search seem to be dissolving in real-time.

AI News

Mastering Local Search and Online Presence in 2025

Business Success Solutions

Published on: 13/09/2025

The landscape of online visibility for local businesses has changed. Traditional SEO alone isn’t enough to rank anymore. In this video, we break down the new rules of local SEO in 2025 — including Google Business Profile optimisation, AI-powered content strategies, reputation management, and how to feed Google’s algorithms the information they need.

AI News

AI Search Revolution: A Guide for New Zealand Businesses

Business Success Solutions

Published on: 20/08/2025

The digital marketing landscape is undergoing a profound transformation driven by Artificial Intelligence (AI). AI-powered search engines like ChatGPT, Google's AI Overviews, Perplexity AI, and Gemini are fundamentally changing how users find information and businesses.

AI News

How can businesses proactively prepare their content and teams for a generative-first digital future?

Business Success Solutions

Published on: 14/08/2025

Kia ora! To proactively prepare your content and teams for a generative-first digital future, businesses need to embrace Generative Engine Optimization (GEO), which is increasingly becoming essential for brand visibility and trust in AI-generated content.

AI News